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Wednesday, July 25, 2007

Where Did All The WWE Shirts Go?


The local release of some 'licensed' (meaning they were locally manufactured) WWE merchandise -- shirts and apparel, to be exact -- more than a year ago, was something that was appreciated by many Filipino WWE fans like me. It allowed local fans to wear their favorite wrestler's shirt, without having to spend as much as $25 for a piece of WWE merchandise (these licensed shirts cost only around $7).

So, where have these WWE stores gone?

Not trying to be a market analyst or anything, but in the beginning, they released the popular shirt brands (HHH, Batista, John Cena, Edge, etc.) which was instantly gobbled up by the consumers. Further down the road we experienced a shortage of the hot items and were treated to the lesser attractive shirt designs as they shifted their focus to shirts such as those of Booker T, and shirts with pictures of half-naked male wrestlers.

A picture of a half-naked muscleman on my shirt? I'm a WWE fan alright, but I'm not THAT kind of fan.

Adding to this was their now-worsening slow production and very limited stock distribution of the more popular brands. I think this started with Triple H's "King of Kings" shirt design, which took a MONTH to finally get one for my own. This delay in production eventually deteriorated further during the release of the DX cartoon shirt which, after searching for almost two months, I had to finally settle for a shirt that was one size smaller.

This lack of foresight doomed our chances to buy the latest WWE shirts, just like the one pictured above, and contributed to the closure of the WWE stores. Too bad. It was cool while it lasted.


Photo courtesy wweshop.com